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Mastering Best Video Content

Paradigm Shift Of Social Media Video

Shattering The Myth's Of The Marketing Funnel
The Marketing  Funnel Never Existed
The Shift: Best Video Content

What did you see in that picture? A Rabbit or Duck...

Shattering The Myth's

The Marketing Funnel That Never Existed

THE MARKETING FUNNEL NEVER EXISTED IN THE 1st PLACE


We have all seen this infographic
showing the marketing funnel. Internet statistics are showing the real picture of marketing. 

Man has this incessant need to organize and did the same with marketing. We organize everything time, homes, lives, work, EVERYTHING.

Honestly, I am guilty of falling into this trap but I have learned to see things in a 3 dimensional way. I looked at all the data and came to my own conclusions.

We used the analytical capabilities of social media posting apps and GOOGLE Analytics and saw customers come intent to purchase from multiple points.

Here is a good one, in 2016 we were told 30 seconds for social media.   I instinctively knew there was something wrong with that thinking. I started producing social media video over a minute long.

Hey, I took some heat for that from the social media video community. Now, look what the 2018 statistics show: 

Best Video Length

Mastering The Best Video shows that up to 2 minutes is BEST. You can go up to 6 minutes but there will be a decline in watch time.

We use longer videos in websites during the customer journey through the Best Website Story

The use of video is creating longer watch times and a better customer journey. Here we created an e-Commerce website using video to tell the story.


Most Important Social Media for Business 

Creative marketing videos used on YouTube, social media and web design are a brand video strategy.

Social Media and Marketing Strategy

The Paradigm Shift Is Video Content

YouTube Multi-Media

YouTube is the market leader and continues to grow. They have hired leading creative talent and launched the Creators Studio. We launched our own YouTube Channel in 2016 to be prepared to serve our clients.

Instagram Growing 

Instagram shows no slow down in growth and many brands have started there own brand marketing. Facebook is banking on it's continued success. 

“The world needs dreamers and the world needs doers. But
above all, the world needs dreamers who do.”

"Sarah Ban Breathnach"
Dream-Do-Hustle

The Shift

When mobile users are conducting voice search with location enabled, site owners and business owners can also gain valuable location data. Often, the voice query will contain the important phrase “near me”, which shows that the searcher is looking for local businesses. Mobile voice searches are three times more likely to be local than text, so optimising for local search and mobile will also help you to rank for many voice searches. 

Did You Read It?

Less Than One Person In 1000 and the truth is we are visually oriented and people will watch a video. 

CREATIVE ADVENTURE

The truth is video is creating adventurous opportunities for those with the guile and courage to accept the challenge.

Mastering Best Video Content