Marketing Funnel Awareness
The Marketing Funnel Never Existed
Outstream The Paradigm Shift Of Digital Marketing Video
We have all seen this infographic showing the marketing funnel. Internet statistics are showing the real picture of marketing.
Man has this incessant need to organize and did the same with marketing. We organize everything time, homes, lives, work, EVERYTHING.
Honestly, I am guilty of falling into this trap but I have learned to see things in a 3 dimensional way. I looked at all the data and came to my own conclusions.
We used the analytical capabilities of social media posting apps and GOOGLE Analytics and saw customers come intent to purchase from multiple points.
Here is a good one, in 2016 we were told 30 seconds for social media. I instinctively knew there was something wrong with that thinking. I started producing social media video over a minute long.
Hey, I took some heat for that from the social media video community. Now, look what the 2018 statistics show:
Mastering The Best Video shows that up to 2 minutes is BEST. You can go up to 6 minutes but there will be a decline in watch time.
We use longer videos in websites during the customer journey through the Best Website Story.
The use of video is creating longer watch times and a better customer journey. Here we created an e-Commerce website using video to tell the story.
Creative digital marketing videos used on YouTube, social media and web design are the NEW brand video strategy.
Outstream digital video advertising are digital video advertising that plays inside and outside the YouTube ad network.
Outstream digital video advertising plays a short digital commercial on any digital media site.
You may have seen short video ads while watching a YouTube video or during a Facebook ad.
AdWords outstream video ads expand your ad reach across the web while giving users the ability to choose how they interact with the ad.
Increase brand awareness that helps get more eyes on these ads, and more users considering your brand.
Outstream ads are mobile-specific video ads that reach potential customers on partner sites
Impact: Ads on video partners can help customers become more aware of your products and more interested in your brand.
Reach: Video partners can help you engage new users outside of YouTube, so you can increase the reach of your video ads. You can use the same targeting options across YouTube and video partners and measure your performance by using segments.
Digital video advertising is creating amazing opportunities for smart people with the guile and courage to accept the challenge.