Video content marketing is the use of a series of videos to drive awareness, engagement and sales.
Have you ever heard the expression ‘People may forget what you said, but they’ll never forget how you made them feel"? This is the key to video content marketing. There are two types of video content emotional and informational. The explosion of video content has driven demand for high quality and personalization.
The best video content marketing strategy is a video drip sequence. You create 7 high energy video ads for brand awareness and engagement that catapult your business into the minds of customers and keep it there. Customers want to know that your business has skin in the game. Customers look for high quality and consistency video content in your marketing.
The best social media strategies have personalized video content at the center of their plan.
You can leverage video content marketing to grow your online presence and your brand signal.
You can use video content to bring life to your online presence at every customer touchpoint.
Social media marketing makes it important that you create video for all of your marketing channels.
Your social media marketing videos must have an exclusive look and feel that consumers expect to see from a business. Video marketing that has an expensive look and creative will get the customers attention.
The success of your video marketing rests solely with the consumer. Your video needs to grab and hold the attention of the viewer.
You can have videos with all the glamour and gloss of a high-class advertising agency, with real actors, real models, and professionally shot video that you would normally need a Madison Avenue budget to produce.
Consumers give you their time and attention so give them video content that entertains them.
You will be richly rewarded by giving the consumer exciting video experinces that rival Hollywood movies.
Bad advertising can unsell a product. Nobody has ever built a brand by imitating somebody else's advertising.
You can create digital experiences that excite consumers and drives business awareness.
DRIP Marketing by Chris Fill has been used in email marketing. The introduction of social media and video marketing has given us a new avenue to use this strategy.
DRIP is a way of modeling advertising messages and is used when setting broad communication goals.
The elements of the DRIP model are Differentiate, Reinforce, Inform and Persuade.
The smartphone coupled with video has created a research driven customer. From the toothbrush to big ticket purchases consumers look for information to make their buying purchase.
Mobile searches for "BEST" has grown over 80% in the past two years.
From low-end to high-end products the bar has been raised.
You can adapt the drip marketing examples for modern day social media marketing.
The power of mobile video drip sequence coupled with messenger apps or website bots will be the ultimate game changer.
Local and global business have to face the power of information that the consumer has at their finger tips.
Business must have a complete web presence because consumers research a product or service BEFORE they purchase.
The ability to answer a customers question with video is a GREAT opportunity for local business.
When a business has made the investment in video the customer does take notice.
Restaurants with a video menu have a better chance of drawing the customer.
Service providers with a video of their services.
The consumers research behavior can be influenced at any point of the buyer journey.
Do you want to learn more about influencing consumers or start producing your own video drip sequence?
We have a video library that we can create video with your branding. Videos that would normally cost up to $5,000 to produce, we can provide at a fraction of the cost.
Boutique videos are highly successful in the fashion industry. We can prepare videos in hours or several days depending on our workload.
Local business services can have stunning videos that exceed the customers expectations. A customer remembers 80% of what they see.