Rebuild brand online reputation and social media.
Problem:
Wisconsin Voices, a community organization, found themselves in need of a web design facelift. Their current website design was not in line with their brand mission and strategy, and their reputation was being damaged by content published by others. They wanted to take control of their online presence and showcase the impact they have in working with community organizations through a new, cohesive, and compelling web design. The new design would help them to communicate their message more effectively and improve their online reputation. With a new, professional web design, Wisconsin Voices could better connect with its audience and achieve their goals.
Solution:
We were thrilled to unveil our revolutionary digital magazine layout that allow Wisconsin Voices to showcase their projects in a dynamic and engaging way. By leveraging the power of Webflow, we've created a platform that allows them to add digital content with the same level of sophistication and professionalism as a major news media company. This not only enhances the visibility of their work, but also drives web traffic from their social media channels. We believe this is a game-changer for Wisconsin Voices and the impact it will have on their ability to make a difference in their communities.
IMPACT:
We designed a section of the web designed that reflected the collective impact of Wisconsin Voices. It showed the yearly project work and displayed the community partnerships.
SUCCESS STORIES:
The success stories are highlighted on the web design that showed the enormous impact the organizations projects have on neighborhoods in Wisconsin.
BENEFITS:
Community organizations are given the benefits the will get by working with Wisconsin Voices. We surveyed community organizations and their #1 question was "we don't know what Wisconsin Voices does". We solved this problem by highlighting the services provided by Wisconsin Voices.
CALL TO ACTION
An impactful call to action section was purposely designed with an image that people would recognize. We used a high profile community activists that is a partner with Wisconsin Voices.
WHY WE ARE DIFFERENT?
Our survey of community organizations showed they had a unfavorable perception of non-profit civic engagement organizations. We addressed their objections by highlighting the behind the scenes work of Wisconsin Voices.
SERVICES
Our partner survey identified that people didn't know the services that offered by Wisconsin Voices. We created a concise section that gave the web visitor a high level description of services.
CONCLUSION:
The web relaunch was well received and it was given compliments by partners in the post launch interviews.
We believe that research and discovery sessions were key in achieving these results. Our brand strategy framework and agile workflow development process proved to be invaluable to the success.
