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Advanced SMB Marketing

Here is what I’m going to show you

  • Starting Without Certainty - Small business marketing has a certain amout of uncertainty but we minimize the uncertainty with proven strategies.
  • Pillars Of Online Presence - Small businesses absolutely need the pillars of a powerful web presence. Website, Google+, LinkedIn and YouTube all play a key roles.
  • Why web presence matters? The #1 challenge for business owners is getting new customers. 
Web presence is what a potential customer will find out about you online.

How To Build Web Presence

Starting Without Certainty

The new frontier of digital marketing often means starting the journey with little proof of future success. The more traditional the industry the bigger the opportunity but also the larger the doubt. Much innovation is occurring and new ideas are emerging all the time in how content can be created, optimized and distributed. That means OPPORTUNITY...
SOURCE: Jeff Bullas 

PILLARS OF ONLINE PRESENCE

The pillars are your foundation to growth and success. Web design, Facebook, YouTube and Google+. But you should already have a LinkedIn profile because it WILL show in your online presence. 

  1. If 63% of marketers say that their #1 challenge is generating new leads and 43% of consumers want to see more video content, a video platform like Youtube is the perfect way to connect those needs. SOURCE: Neil Patel - The Art of Selling Without Selling
  2. “First, what are you doing with Facebook?”   Facebook might seem old and tired now. But it still tops the charts at nearly 2.2 billion people who are active at least on a monthly basis. Of those, over 63% (or 1.4 billion) log into Facebook on a daily basis. Going by the most recent tally, global penetration for the social network is an astounding 22.9%. SOURCE: How to Get More Facebook Traffic by Posting Less NEIL PATEL Why Facebook? Facebook is where the people are and some are your customers. But, more importantly, they are the ones who will give you literally GIVE YOU your online ranking. Those LIKES and SHARES are tracked by Facebook who gives them to GOOGLE+.
  3. Web design is really simple when you know the right tool. Many people think Wordpress, well, it's popular but is it the BEST tool for the job. Here is an example: I used to play tennis and started with a cheap Walgreens racket. I could play tennis with it but as I thought I got better I was still getting beat. I invested in a $200 graphite racket, a new model TOP of the line and my wallet. Really, it was the top of my wallet. I couldn't go out for a month. I was beating everybody, at least for that month. They caught on and they bought new rackets. Here is the ONE thing the DIY site builder never tell you. They built the sitebuilders to CATCH YOU because they did a "Discover Your Brand Personality" you can follow this link and do it yourself. All brands do this Coca-Cola, Pepsi, Apple and the list goes on. You get this wrong and you have lost before your get started. When you do it, send it to me: Charles K Davis A.K.A. SERIO. I will send you 3 more branding analysis tools FREE. Then after all that YOU CAN develop your website with the TOOL I USE. Mobirise - FREE Website Builder. That's what this site is developed with only I use the Developers Kit.
  4. GOOGLE+ the BIG DADDY of them all. A GOOGLE+ Business page is the glue that pulls it all together. GOOGLE is the search engine and GOOGLE OWNS YouTube. Google will see all of YOUR activity on all your social media. GOOGLE will give you search ranking and because you used their YouTube those videos you post will showup in the search ranking in 15 to 45 minutes. You use the YouTube videos in your website and social media channels. GOOGLE LOVES SERIO DESIGN FX and my ranking continues to grow. Our YouTube channel has ALL of my clients and SERIO DESIGN FX video marketing.

Why Web Presence Matters?

2017 Pew Market Research 

Look closely at the PEW Market Research chart. The social media data shows they DON'T trust social media.

Social media marketing has backfired.  

  • The internet has essentially redefined. how we make our purchasing decisions. We search, we find, we research and then look for the best value and price. 
  • The millenial generation added one more decision point. How does my purchase serve the greater good of society. They are focusing on what has been termed the "HAPPINESS FACTOR". 

Small Business Marketing Challenges

Creating awareness and engagement is essential to the success of any business.

Businesses have yet to tap into the opportunities presented by small business marketing videos.

  • Available resources - small business marketing limited budgetsand are less likely there will be a dedicated resource for managing the brand’s online presence.
  • Attitude towards digital marketing - As Andersen notes in the video above, 68% of small business owners are over the age of 40. They are less likely to be computer savy and don't recognize the value of small business marketing videos.

Small Business Marketing Opportunities

YouTube The FREE Untapped Resource

Higher Perfomance Website

Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.

YouTube Channel

A keyword optimized digital marketing video is a powerful tool that small business can utilize. 

Google+

Google business is the lynch pin that ties the small business web presence together. All social media signals come togther in Google.

Social Media Channels

Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.

Digital marketing represents a lucrative solution for those who start to embrace the notion of investing in technology.

“Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life…do that.” – Gary Vaynerchuk

My hope is that you are inspired to move forward even though I know 95% of you probably won't. For that 5% that will here is another quote from a thought leader.

“Skills are cheap. Passion is priceless.” – Gary Vaynerchuk

Conclusion...

Here is that shameless promotion for SERIO Design FX you knew it was coming RIGHT? SERIO Design FX is my PASSION, I live it, I breathe it and I will die with it. What is your PASSION? What is the one thing that if you could do it everyday and it would make you HAPPY. Here is the catch, you wouldn't get paid for it. We invite you to look at our YouTube Branding Channel and compare us to what is out there. Take a look, you will be glad you did. 

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