2020 Business Guide To Online Presence

Here is what I’m going to show you.

  • WHY IT MATTERS? - 2020 is the age of misinformation and sorting out fact from fiction is becoming an enormous challenge.
  • PILLARS - The most essential pillars of online presence and what some businesses neglect. Learn More
  • BUILDING - How to build a powerful online presence foundation to launch any business?  Learn More
  • GROWING - How to grow your online presence foundation in 2020? You don't want to skip this topic. Learn More
  • MONITORING - What you don't know about your online presence can kill you.  Learn More

Why Online Reputation Management Matters?

Sharp changes in social media adoption and the proliferation of misinformation.

WHAT CHANGES IN RECIPROCITY MEANS FOR BUSINESS?

Many internet users use at least 3 social media channels. Businesses must take this into account when building their online reputation foundation. 
Online reputation exists on multiple channels and must be co-ordinated for consistency.

2017 Pew Market Research 

Look closely at the PEW Market Research chart. The social media data shows they DON'T trust social media.

Social media marketing has backfired.  

PEW Research

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Online Reputation Management In Digital Marketing

  • GOOGLE+/YouTube -Your Google business page with accompanying YouTube channel are your prime real estate.  Learn More
  • Web Design - Your web design should be smartphone optimized not just mobile responsive. Learn More
  • Social Media -Your social media channels should be carefully selected and have a social media growth strategy. An effective social media strategy should have at least 3 distribution channels. Learn More

Building Your Online Reputation Foundation

Powerful Online Reputation 

Google+

Google business is the lynch pin that ties the small business web presence together. All social media signals come togther in Google.

Proven Social Media Marketing

Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.

Higher Perfomance Website

Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.

SERIO Design FX YouTube Channel

Our keyword optimized YouTube channel contains excellent content marketing examples.  content marketing video is a powerful tool that small business can utilize. 

Growing Your Online Reputation Foundation

  1. YouTube - If 63% of marketers say that their #1 challenge is generating new leads and 43% of consumers want to see more video content, a video platform like Youtube is the perfect way to connect those needs. SOURCE: Neil Patel - The Art of Selling Without Selling
  2. SOCIAL MEDIA - “First, what are you doing with Facebook?” Facebook might seem old and tired now. But it still tops the charts at nearly 2.2 billion people who are active at least on a monthly basis. Of those, over 63% (or 1.4 billion) log into Facebook on a daily basis. Going by the most recent tally, global penetration for the social network is an astounding 22.9%. SOURCE: How to Get More Facebook Traffic by Posting Less NEIL PATEL Why Facebook? Facebook is where the people are and some are your customers. But, more importantly, they are the ones who will give you literally GIVE YOU your online ranking. Those LIKES and SHARES are tracked by Facebook who gives them to GOOGLE+.
  3. WEB DESIGN - Web design is really simple when you know the right tool. Many people think Wordpress, well, it's popular but is it the BEST tool for the job. Here is an example: I used to play tennis and started with a cheap Walgreens racket. I could play tennis with it but as I thought I got better I was still getting beat. I invested in a $200 graphite racket, a new model TOP of the line and my wallet. Really, it was the top of my wallet. I couldn't go out for a month. I was beating everybody, at least for that month. They caught on and they bought new rackets. Here is the ONE thing the DIY site builder never tell you. They built the sitebuilders to CATCH YOU because they did a "Discover Your Brand Personality" you can follow this link and do it yourself. 
  4. GOOGLE+ - A GOOGLE+ Business page is the glue that pulls it all together. GOOGLE is the search engine and GOOGLE OWNS YouTube. Google will see all of YOUR activity on all your social media. GOOGLE will give you search ranking and because you used their YouTube those videos you post will showup in the search ranking in 15 to 45 minutes. You use the YouTube videos in your website and social media channels. 

Online Reputation Management Strategy

What consumers discover about your business can make or break your business. 

How to choose an online reputation management service?

You should look for these essential services when choosing an online reputation management service.

Website Monitoring

This is a vital service that may be overlooked when choosing an online reputation management service. A review of website scanning results provided by the host provider. The online reputation management service should have the expertise to quickly resolve any issues. 

Social Media Monitoring

Some businesses realize way too late that information about their business has been compromised. You spend time and money growing your online reputation and one unexplained review or comment can cause irreparable harm. It is highly suggested that your online reputation management service also provide social media services. 

Monitor Reviews

Crowd sourced reviews are one of the most overlooked and costly to repair. Consumers count on external reviews for trusting local shopping choices at restaurants and others businesses. 

Digital marketing represents a lucrative solution for those who start to embrace the notion of investing in technology.

Conclusion...

Here is that shameless promotion for SERIO Design FX you knew it was coming RIGHT? SERIO Design FX is my PASSION, I live it, I breathe it and I will die with it. What is your PASSION? What is the one thing that if you could do it everyday and it would make you HAPPY. Here is the catch, you wouldn't get paid for it. We invite you to look at our YouTube Branding Channel and compare us to what is out there. Take a look, you will be glad you did. 

How to build  winning online presence?

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