Social Media Management

How SERIO Design FX helped a business increase page rank.

This is a case study on how we used Facebook, Google+ and YouTube to achieve ranking success.

The Beginning...

ONYX Catering Company in Memphis, Tn. needed the foundation to start their business. They had the start of a Facebook page but I knew they would need so much more to have any chance of success. They would need a website, video social media and create an online presence from the ground up. This would take every bit of creativity and technical ability that we have at SERIO Design FX.

Web Design

We designed the website based on their branding profile of "Catering Food Of Love". We selected the color scheme and the heart logo. As usual with branding, we went through two versions before deciding on this scheme and logo.

Google+ Business

We set up the Google+ Business and registered the business. Our research behind the scenes indicated Google was expanding it's ecosystem and giving priority to it's properties.

GOOGLE+Facebook

We developed video social media and business video for Facebook, We published native Facebook video and YouTube links on a regular basis. This grew the likes and follows from around 80 to over 120+.

YouTube Channel

We created a YouTube Channel for ONYX Catering Company and regularly posted on the business page. This video repository is a highly valued asset that we can reuse.

WHAT SOCIAL MEDIA MANAGEMENT CAN DO FOR YOU?

No matter how you define social media management the goal is to build your awareness and drive traffic.
We managed a social media campaign that drove awareness on Facebook.
It was over 1,000+ in a veru short time.

WEB DESIGN - We went with company branding and high performance Bootstrap and Javascript. The website has video content from it's YouTube Channel.
GOOGLE+ - Business page has video's from the company's YouTube Channel.
FACEBOOK Business Page - A regular publishing schedule on Facebook of video content with a length from 1:00 to 1:30 minutes. A 2018 report showed that LONGER VIDEOS get the engagement, we started out with longer videos because our research at SERIO Design FX indicated people watch longer.

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